Bronze statue of Queen Victoria
Visitor hotspots were closed and the silence echoed through the town’s hospitality and tourism industry.
However, Windsor is not just a pretty face. Residents spoke of a sense of family, community and resilience as they confronted the challenges of the pandemic.
Windsor is a major player in the UK tourism industry, with visitors numbers to Windsor Castle at 1.65 million in the fiscal year 2018-2019. This translates into millions of pounds in revenue each year.
Source: Royal Borough of Windsor & Maidenhead
The aftershocks of the pandemic continued to reverberate. Windsor Royal Station, a veritable cornucopia of shopping and dining, trickled to a standstill. This much sought-after destination stood silent and empty.
Ian Jones opened the Cinnamon Cafe, a thriving eatery in the heart of the shopping centre 20 years ago. He said that in the summer, 30-40% of profits come from international and national tourism and for the first time in its history, the Cinnamon did not make a profit. With locals in lockdown, this meant a “very limited passing trade” for the cafe. While they were busy at the weekends it was not enough to cover
the cost of operating.
Similarly, Julie Loosemore, general manager of the riverfront Mama Mia Cafe said that lockdown meant losses on a scale they had not seen before. They were trading for over 20 years. Local families and tourists would wait in lines to be served breakfast, grab a snack, buy ice creams or duck feed.
In the same vein, Chris French, director of The French Brothers boats said: “Covid had an absolutely devastating effect” and that hospitality
and tourism have been the hardest hit sectors in the whole of the economy.
Mr French said that this massive impact was alleviated with the help of the government’s job retention scheme, for which they were “very
grateful”. They managed to retain all staff. “We are very proud of this and of our staff, some of whom are long-standing for 30 years”, he added.
The French Brothers’ boats have carried people up and down the River Thames for over 40 years. Amongst their fleet is two 100-year-old
steamboats which were renovated. They were part of the Golden Jubilee pageant, behind the Queen’s barge as it sailed on to London as part of the celebrations.
Julia White, visitor manager for the Royal Borough of Windsor & Maidenhead said that of the eight million tourists who visit the borough
each year, five million come to Windsor. The split between tourists is 68% domestic and 32% international.
Ms White said that it’s been an incredibly difficult time for businesses in Windsor, especially for those who rely on tourism. In some cases,
they’ve seen a 70% to 80% fall in visitor numbers. For those who rely on international visitors it was more difficult as Heathrow Airport saw a reduction of around 90% in their usual footfall.
As Windsor emerges from lockdown residents and visitors share their joy. Visitwindsor tweeted that “even geese are enjoying lockdown easing.”
"Quack quack! Even geese are enjoying lockdown easing. 🥳🌳🦆🐥🐥🦆🌻"
— Visit Windsor (@visitwindsor) April 30, 2021
📽️ IG - ievaporiete #FridayFeeling pic.twitter.com/CXocnzy3N6
While Windsor welcomes everyone back, they have issued the caveat: #Don’tLetYourGuardDown. For full details on how to do this and the
timeline of openings visit:
https://www.windsor.gov.uk/things-to-do/royal-borough-unlocked
This means meeting up with loved ones again, hugs, laughter, ice creams in the sunshine, and of course having a quintessentially British cuppa.
As a part of our 🔓Windsor Unlocked🔓 competition, you can enjoy the finest traditional afternoon tea on the finest genuine Victorian steam vessel, as you cruise through the grounds of Windsor Castle with @FrenchBrosBoats !
— Visit Windsor (@visitwindsor) April 29, 2021
Enter here: https://t.co/0C4Jv2Lk00 pic.twitter.com/24fmKT8wac