Photo credit: Berkeley Homes, aerial site Horlicks Quarter building progress
Rob Perrins, Berkeley’s chief executive said: “SBC is driving forward the wider generation of the town centre and we are very proud to bring their ambitious vision to life at the Horlicks Factory”.
Increased footfall and high spend potential since lockdown continued the boom with Companies House registering 2 000 new businesses.
One of Slough’s newest companies, Yondr, is seeking planning permission to introduce a £450m data centre in the town which already has the second-largest concentration of data centres globally. If approved, they aim to be on-site at the end of the year and envisage the creation of 1 000 jobs per year during construction.
In an earlier signpost of confidence and growth, Cycas Hospitality chose the town to create its brand in the UK resulting in the opening of the Marriott dual-brand Moxy and Residence Inn Hotels in February.
Cycas’ CEO Wayne Androliakos said: “This is a landmark development for Slough. We are confident that the addition of two high-profile hotel brands will add renewed life to the town centre”.
Cycas’ business projection showed demand from frontline workers and essential travellers who wanted a place to stay in Slough. As the pandemic took hold, they adjusted staffing and planning to cater to key workers’ expended stay at the Residence, while their “fun brand Moxy” aims to “connect” people after lockdown.
This bounce back is reflective of a “collaborative approach” says Nancy Lalor, President of the Slough Chamber of Commerce. Slough was ranked the most productive town in the UK with the second-highest average workplace earnings.
Cities Outlook Report (2020) named it the best place to work and live in the UK while the fDi European Cities and Regions of the Future Report (2020-21) ranked Slough No 1 in the Small European Cities of the Future category.
Ms Lalor said: “The Chamber of Commerce, the council, businesses and education have a vision and passion to develop a workforce for the future to support and include this vibrant, diverse community”.
Slough also benefits from having the largest privately-owned industrial estate in Europe. It is well connected with Crossrail trains, 10 to 15 minutes out of London, and within the range of the M4, M25 and M40.
In addition to structural advantages, Ms Wragg credits the residents’ “entrepreneurial spirit”. She said that they showed “resilience” in the aftershocks of the pandemic but “came out fighting”. Heathrow’s woes impacted directly on Slough airport workers and saw a sharp rise in the claims for benefits.
Statistics from the Centre for Cities show the impact of the pandemic on Slough. In February 2020 it was identified as “more productive than expected” for its size. A year later, it was ranked No 4 in urban Britain for Job Retention Scheme (JRS) claims.
Statistics from the Centre for Cities shows the impact of the pandemic on JRS claims in Slough
Ms Wragg said that with its large BAME population; the impact of Covid; lower life expectancy and quality of life, her vision is to ensure that in the levelling up agenda, residents are embraced and included in this growth strategy.
“In our road to recovery, we don’t want a shiny new Slough. We want a shiny new Slough along with its residents”, she added.
It’s not just big business that is investing. The very same confidence led two former employees to set up shop in February. Oxford residents, Abdul Bari, 42, and Sarfraz Manazar, 36, registered their pizza franchise in November.
Mr Bari said: “Our research showed overall confidence in Slough. We have supportive business neighbours in this prime location, and even during the lockdown, business has been good.”